2008 Chrysler 300C Rodeo Drive

WOLF IN DISGUIS

WP CHRYSLER EXECUTIVE SERIES

300C RODEO DRIVE PLUS 6

VEHICLE CONCEPT

You’ve arrived. That MBA from one of the Ivies paved your way into a top job with compensation to match. You’re in the center of the universe; your life is full to overflowing; you’ve mastered the phrase “I’ll have my people get in touch with your people.” Life could not get much better. You’re young, you’re hip, you defy the adage—you can’t have it all. Your response is a hearty: oh, yes, I can.

Your only conundrum involves your wheels. Time is golden; you can’t waste a second of it. You’ve got a driver so you can maintain that adrenaline pumping pace in transit to appointments, the airport, between that restored Craftsman bungalow on the west side and the high rise on Rodeo Drive. But, then there are those hours that are yours alone, when you want to fly over Mulholland in the middle of the night to see the lights of your kingdom stretch for miles; when you’ve got a free weekend and have to accept the challenge of Big Sur. There are times when you need to turn over the wheel so you can do what you do best; there are times when you need to feel the leather caress your palms and take that control back.

What could possibly satisfy both needs? What has enough unabashed luxury to impress clients? What is equipped with the latest technology to keep you in touch with the market on the East Coast and trends along the Pacific Rim? But more importantly, what represents the perfect balance between exceptional power and the beauty of exquisite handling? What high performance automobile is capable of blasting through the Santa Monica Mountains, carving the turns like a Silver State Classic road racer? There’s only one vehicle on the road that completely meets the stringent requirements of our young executive: the new W.P. Chrysler Executive Series Chrysler 300C Rodeo Drive Plus 6, Chrysler’s sumptuous sedan that, with six extra inches of back seat leg room, has, quite literally, “stretched” the definition of luxury and versatility.

VEHICLE PERFORMANCE

Today, smart automobile purchasers demand uncompromised performance and ecological technology for fuel efficiency. Who better to come up with a sound solution than the company that introduced the Hemi engine over 55 years ago and the engineers who re-introduced the 21st century version of that same engine. The stock 300C Plus 6 roars off the lot with a Hemi V-8 generating 340 horsepower. With the nearly organic symmetry of the 300C, the Rodeo Drive Plus 6 will easily surpass our young MBA’s need for speed. And thanks to the Corsa Performance cat back dual exhaust system, it sounds aggressive, like a Hemi should. In addition, the Rodeo Drive Plus 6 debuts the new Flex Fuel Smart System, that enables the 5.7 Hemi engine to run flawlessly on E85 fuel. Environmentally more friendly that conventional petroleum based fossil fuel, and made from naturally renewable resources, this system is compatible with both fuels, making the Rodeo Drive Plus 6 an extremely versatile vehicle in several ways.

The performance upgrades for the Chrysler 300C Rodeo Drive Plus 6 were selected with an eye on the winding foothill roads that surround the Los Angeles Basin. In stock configuration, the 300C stretch is a well-mannered, luxury sedan; the Rodeo Drive Plus 6 requires a touch of the untamed animal. The directional, speed-rated tires wrapped around modular forged wheels provide the adhesion necessary to carve the tightest corner on Mulholland or along Pacific Coast Highway. The fully adjustable coil-over suspension empowers the driver of the 300C with the feel of a slalom ski racer, holding a tight edge through the tight, sequential turns in the mountains. The larger diameter sway bars minimize the body roll from taking Le Mans-type S-curves at Mach 1. When the chauffeur is at the wheel, cruising down Rodeo Drive, the ride and handling can take on a more sedate, plush feel.

VEHICLE DESIGN

The Chrysler 300C Rodeo Drive Plus 6 is designed for the ultimate in control, controlling the power, controlling the handling. An integral element to this control is the big brake package. The cat back dual exhaust system mates high performance flow-through technology for increased horsepower with a throaty growl. The Hemi’s performance rating is ratcheted up a notch with a low restriction air intake system.

The Chrysler 300C Rodeo Drive Plus 6 features subtle exterior design elements that evoke the feel of a custom-fitted Armani suit. The Titanium Metallic exterior is discretely accented in chrome, and enhances the clean, lush lines of the 300C. The sun roof enhances the passenger comfort already salon-like with the extra room. The custom grille insert represents a sassy, contemporary look of automotive jewelry. And, of course, the windows are tinted for maximum privacy.But the real treat in our Plus 6 is the interior upgrades that take full advantage of the more luxurious rear seating. Our executive has to maintain constant contact with the business world. To this end, the Rodeo Drive Plus 6 includes an integrated rear seat computer with wireless modem and full internet access, plus a hands-free cellular phone. In order to provide the client with every creature comfort, the rear seating area also features a full wet bar to help take the edge off a hectic business day and guarantee the client feels totally pampered. The 300C Plus 6 also includes a custom audio/video entertainment system. This is Los Angeles, the entertainment capital of the world and the Chrysler 300C Rodeo Drive Plus 6 is a creature of its environment. The seats are swathed in luxurious, glove soft, custom leather. Even the 300C’s carpets get their own logo embroidered floor mats. The highly detailed interior provides all the elements of a well-equipped office, each appropriate for the setting.

AN APPROPRIATE NAME

Rodeo Drive, for many, truly represents the center of the universe. The internationally known street dissects the heart of Beverly Hills, connecting the financial centers of Los Angeles with the playground of the entertainment and fashion industry. Those who inhabit the corridor have arrived and what they drive speaks volumes.

The Chrysler 300C Rodeo Drive Plus 6 includes all the trappings of this prestigious locale with enough high performance upgrades to swoop out of the city and into the mountains that surround the Los Angeles basin. Like Rodeo Drive, it’s chic and athletic; tanned and fit but equally at home in a power suit or work out clothes. It’s as Los Angeles as Rodeo Drive.

ARRIVING IN STYLE

Success, whether in Los Angeles or Manhattan, is not so much measured by income as by the luxuries that income allows. Our young executive understands that. The confidence, intelligence and street savvy it takes demands the precise vehicle that not only meets the needs, but demands the kind of attention that lets onlookers know that they’ve truly arrived. Without question, the WP Chrysler Executive Series 300C Rodeo Drive Plus 6 is that vehicle.